대형 에이전시 업체의 기획서 샘플

목차

1.0 Managing Expectations
2.0 Core Elements of Process
3.0 Flexion Systems Web site
4.0 Phase 1: Defining Site Goals
4.1 Client Survey/Creative Brief
4.2 Define Project Team
4.3 Schedule Overview
4.4 Content Delivery Plan
5.0 Phase 2: Developing Site Structure
5.1 Information Architecture
5.2 Naming Conventions
5.3 Content Overview
5.4 Asset Management
5.5 Tools & Software
6.0 Phase 3: Interface Design & Production
6.1 Staging Area: Set up & Usage
6.2 Client Staging Site
6.3 The Design Process
6.4 Protosite Development
6.5 Art Optimization/Production
7.0 Phase 4: Technical Engineering
7.1 HTML Production/Layout
7.2 Backend Engineering/Programming
7.3 Beta Launch/QA Testing
8.0 Phase 5: Publishing/Marketing/Launch
8.1 Maintenance Schedule/Updating
8.2 Marketing/Promotion
8.3 Search Engine Submissions